What if you received a Happy Birthday voicemail from your grandma years after she passed away? Or 5 years later you’re sent a funny photo of you and your best friend from last night?
Incubate: The time-delay messenger allows all of this. Launched this month, the app allows you to send texts, photos, videos and voicemails up to 25 years into the future. The messages “incubate” and you can see how many you have coming, but you don’t know when they will be delivered. The app set a fundraising goal of $500,000 and well exceeded it (people really are much more likely to donate online).
Any website wants to make you stay on their site for as long as possible and keep coming back. With incubate there’s a constant anxiety of when and what you will receive next.
I’ve used a website called FutureMe.org that allows you to send emails to yourself or someone else in the future. It’s a simple setup, but very fun because you completely forget about it and it ends up being this nice little surprise of what younger you was thinking or doing. It’s always fun to reminisce.
Incubate is taking FutureMe one step further by allowing pictures and videos, which many people have argued is the way of the future. Without a picture and video option, people immediately lose interest in the platform (ie Google + – Why photos rule the Internet) Even in a tweet or Facebook post, if it doesn’t have an image or video people are less likely to look at it or remember it. We’re a very visual society and for that reason I think Incubate will be a fun and well liked new app.