A big question surrounding social media is when is the best time to post your content? Companies study this intensely, trying to figure out when they should tweet or blog in order to get the most eyeballs on their content. So when are the best times? TrackMaven released this research last year from various studies they conducted. (All times are EST).
A lot of the information above makes sense. People check social media sites the most in the mornings when they wake up, during a lunch break and at night before bed. I’m not really sure why Thursdays are so popular, maybe because you can finally take a breather from a busy week that’s almost over. It’s important to note that the ages the studies were conducted on are not listed. I think when adults check social media and when college students do are very different and this could skew the data. College students (for the most part) check constantly. Right when they wake up, when eating breakfast, before class, during class, after class and so on. The data from above seems to pertain more to a working adult than a student.
But still I think it’s an interesting topic to think about. I have friends who will delete pictures on Instagram if they do not get a certain number of likes. Maybe after reading this they’ll know it’s the most effective to post on Instagram between 8-9 pm on Monday nights.